Announcing An Executive Seminar On Corporate Social Responsibility

George Mason University School Of Management Executive Programs

  • Good Business is Good Business.
  • What Is Corporate Social Responsibility?
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How GOOD is your Business?

Why Should I Take This Seminar?

Focusing on the Triple Bottom Line: People, Planet, Profits will help improve and drive cost savings, enhance corporate reputation and profile and increase sales. You will engage with industry leaders, in both domestic and international contexts, who will share best practices and provide you with tools and frameworks that will lead to new business opportunities and innovation.

Why Can I Expect from this?

  • Introduction to Strategic CSR
  • CSR and the Supply Chain
  • CSR and Measurement
  • CSR and Ethics
  • CSR & Stakeholder Engagement
  • Leading Into the Future
  • Leveraging Social Media
  • … and so much more!

Good Business IS Good Business.

Did you know that a company’s market value is increasingly composed of up to 80% intangible an 20% tangible assets? Participate in an exclusive seminar designed for industry professionals who seek ways to enhance their bottom lines in an ethically or responsible manner within a rapidly changing business environment.

Corporate Social Responsibility (CSR) is a powerful tool. Its shape has been defined and redefined but the main thrust is still the socially responsible treatment of stakeholders.

About the Speaker

Michael Hopkins, Ph.D. is the CEO and Chairman of MHC International Ltd. , a research and service company that specializes in social development issues for the public and private sector. Dr. Hopkins is world renowned for his work in CSR, and he currently serves as a senior advisor to the World Bank, UNDP, UNRISD and ILO, amongst others.

Some of the Other Speakers

  • Kitty Taylor, Director of Communications & Outreach, US Chamber of Commerce
  • Djordjija Petkoski, Head of Business, Competitiveness and Development Team, World Bank Institute
  • Hazel Henderson, Author and Business Sustainability Expert
  • Mark Newberg, Policy Analyst, Office Of Disaster Assistance (ODA) Office Of The Associate Administrator, SBA
  • John Tepper Marlin, Ph.D., Adjunct Professor of Business Ethics, Stern School of Business, NYU
  • Rob Lalka, Global Partnerships Liaison, U.S. Department of State
  • Ellen Merck, Exec VP Merck Company Foundation, Merck & Co, Inc.

This seminar addresses how to include laws, ethical standards, and international norms into corporate decision-making.

When: March 14 – 17, 2011, begins with a reception at 7:00pm
Where: Mason Inn Conference Center, Fairfax VA

Register now for only $3,000 (without accommodation). Scroll down to see all the great benefits offered!

The CSR Seminar Objectives:

It is fast becoming acknowledged that a strategic stakeholder model of engagement with the business environment means that the potential for avoiding disasters and increasing success and innovation can be increased. CSR is obviously not a panacea for all ills but more and more companies are seeing that it can enhance their competitive advantage.

Schedule At A Glance

  • Introduction to Strategic CSR
  • CSR and the Supply Chain
  • CSR and Measurement
  • CSR and Ethics
  • CSR & Stakeholder Engagement
  • Leading Into the Future
  • Leveraging Social Media
  • View the full schedule

What’s Included:

Registration: $3,000

Receive all seminar materials, readings, handouts, and meals in addition to program certificate. Non-Overnight registrants may register for exclusive dinner roundtables with invited speakers from the program held each evening. Space is limited and is available on a priority basis.

Full Registration: $3,800

All of the registration, plus 5 Days/4 Nights at the newly opened Mason Inn and Conference Center, complimentary wireless internet and meals for the duration of their stay. All Full Registrants receive an exclusive invitation to evening dinner roundtables with program speakers each night.

Is Your Business Good Business?

You can’t afford to not pay attention to the triple bottom line any longer: People, Planet, Profit.

Register Now